Crest Nicholson — where they build

Reading the map. Crest Nicholson’s estate is overwhelmingly a Southern and Eastern England footprint — Hampshire, Surrey, Berkshire, Sussex, Kent, Essex and the Home Counties — with a Midlands band and a small, newer Yorkshire cluster. That geography carries the highest selling prices in the country (open-market ASP of £414k against a UK new-build average nearer £300k), which makes its buyers the most exposed to mortgage affordability at a 3.75% base rate that markets now expect to stay higher for longer. Peers with heavier Northern and lower-price-point weightings have reported firmer sales rates through the same period. The Chiltern division was closed in November 2025 as part of the restructuring. This map reflects my personal opinions and is not investment advice. Sources: crestnicholson.com development listings (July 2026); HY26 interim results (16 July 2026); OpenStreetMap.