Great Business, But Generally Overpriced
Briefing
- Thesis: Mortgage Advice Bureau is a well-run, technology-driven UK mortgage network with an impressive long-term growth record (revenue compounding at approximately 13.7% annually over seven years). FY 2025 revenue grew 19.6% to £318.8 million, and the adviser base grew 10% for the first time since 2020. But the stock generally tends to be overpriced.
- Valuation view: On my own adjusted earnings per share of approximately 40.5p with an 8% growth rate, the short-term value opportunity is −18.5%. The stock is overpriced on current fundamentals. Even the longer-term opportunity of +17.3% over a three-year horizon isn't really enough given the execution risk.
- Key risk: UK Finance forecasts just 3% growth in total mortgage lending in 2026 after a stamp duty-driven front-loading in the first half of 2025. The gap between adjusted and statutory profit remains wide (adjusted profit before tax £36.3 million versus statutory profit before tax £22.1 million).
- Key catalyst: Medium-term targets to double revenue to £533 million with a profit before tax margin above 15%. If achieved, the stock would look significantly more attractive — but there is a lot that has to go right.
- Overall stance: Pass. Great business, but the margin of safety isn't there at current levels.
Business Model
Mortgage Advice Bureau (MAB) is a technology-driven UK mortgage network and broker, currently listed on AIM with a planned move to the London Stock Exchange Main Market in the second quarter of 2026. The company operates an appointed representative network model — it provides the regulatory umbrella, technology platform, compliance support, and lead generation, while individual mortgage advisers operate under the MAB brand.
Revenue comes from three main sources: mortgage procuration fees (commissions paid by lenders when a mortgage completes), protection and general insurance commissions (from selling life insurance, income protection, and buildings/contents insurance alongside the mortgage), and client fees (fees charged directly to customers for advice).
Revenue has grown uninterruptedly since 2012, with double-digit increases in all but two years (2020 and 2023). The company had 2,135 mainstream advisers at the end of FY 2025, up 10% year-on-year.
What Matters for This Company
- UK mortgage market volumes: MAB's revenue is directly linked to the volume of mortgage lending in the UK. Total mortgage lending was £548 billion in 2025, up 19% year-on-year. However, a lot of this was front-loaded into the first half due to the stamp duty relief deadline — a one-off tailwind that won't repeat. UK Finance forecasts just 3% growth in 2026.
- Adviser headcount: More advisers equals more revenue capacity. The adviser base grew 10% to 2,135 — the first year of real growth in numbers since 2020. This signals improving confidence in the housing market.
- Revenue per adviser: This measures productivity. Revenue per adviser rose 13% to £157,000, which is encouraging.
- Market share: MAB's share of new mortgage lending was 8.4% (stable), while its share of product transfers (when customers switch to a new mortgage deal without moving house) grew from 2.7% to 3.0%.
- Adjusted versus statutory profit gap: Adjusted profit before tax was £36.3 million versus statutory profit before tax of £22.1 million — a gap of £14.2 million. The main adjusting items include amortisation of acquired intangible assets, acquisition costs, and non-cash charges. With the company pursuing further acquisitions, these adjustments are likely to persist.
Recent Performance and Financials
Key financials
| Metric | FY 2025 | FY 2024 | Change |
|---|---|---|---|
| Revenue | £318.8m | £266.5m | +19.6% |
| Gross profit | £91.9m | £81.9m | +12.2% |
| Gross margin | 28.8% | 30.7% | −190bps |
| Adjusted profit before tax | £36.3m | £32.0m | +13.3% |
| Adjusted profit before tax margin | 11.4% | 12.0% | −60bps |
| Statutory profit before tax | £22.1m | £22.9m | −3.4% |
| Basic earnings per share | 26.0p | 27.6p | −5.8% |
| Adjusted diluted earnings per share | 44.5p | 39.2p | +13.5% |
| Mainstream advisers | 2,135 | 1,941 | +10% |
| Revenue per adviser | £157k | £139k | +13% |
My Own Adjusted Figures
For my own adjusted figure, I add back the redemption charge (£1.8 million), non-cash fair value losses on financial instruments, and non-cash operating expenses relating to call and put options, but retain the amortisation of acquired assets and the £0.2 million exceptional cost because I think those will continue. This gives me a profit before tax of approximately £31.3 million.
My adjusted profit and loss
| Item | £m |
|---|---|
| Company adjusted profit before tax | 36.3 |
| Less: items I expect to recur | (5.0) |
| My adjusted profit before tax | 31.3 |
| Tax (at 25%) | (7.8) |
| My adjusted profit after tax | 23.5 |
| My adjusted earnings per share | 40.5p |
UK Mortgage Market Context
Market overview
| Metric | FY 2025 |
|---|---|
| Total mortgage lending | £548bn (+19% year-on-year) |
| Remortgage lending growth | +17% |
| Product transfers growth | +18% |
| MAB market share (new lending) | 8.4% (stable) |
| MAB market share (product transfers) | 3.0% (from 2.7%) |
A lot of the 2025 volume was front-loaded into the first half, driven by the stamp duty relief deadline. This is a one-off tailwind that won't repeat. UK Finance forecasts just 3% growth in total mortgage lending in 2026, which is not very supportive of another year of blockbuster numbers. Geopolitical uncertainty from the Iran/Strait of Hormuz crisis has added volatility, though it has also prompted some consumers to lock in rates quickly on fears of rising inflation.
UK total mortgage lending (2017–2025, £ billions)
Source: UK Finance, Bank of England, MAB FY 2025 results. 2025 figure from MAB results (£548bn). The COVID dip in 2020 and the post-pandemic surge in 2021 are clearly visible, followed by the rate-driven contraction in 2023.
Medium-Term Targets and Long-Term Valuation
The company has set medium-term targets (announced at their 2025 Capital Markets Day) to double revenue from the FY 2024 base to £533 million, with a profit before tax margin of greater than 15%. The timeline appears to be by 2029.
I think they can probably double revenue given their track record — the compounding has been consistent. If they achieve £533 million at a 12% adjusted profit after tax margin (being slightly cautious versus their 15% profit before tax target), that would imply post-tax profit of approximately £48.0 million, giving an earnings per share of roughly 82.6p.
Long-term scenario
| Assumption | Figure |
|---|---|
| Revenue assumption | £533m |
| Profit after tax margin assumption | 12% |
| Implied profit after tax | c.£48.0m |
| Implied earnings per share | c.82.6p |
| Post-target growth rate | 6% |
| Valuation multiple | 8x |
| Time discount | −35% |
| Long-term value opportunity | +17.3% |
Valuation
On FY 2025 numbers, using my own adjusted basic earnings per share of approximately 40.5p with an 8% growth rate (which I consider beefy, but justified given the macro normalisation thesis), I arrive at a short-term value opportunity of −18.5%. The stock is overpriced on current fundamentals.
VALUATION SNAPSHOT (SHORT-TERM)
| Metric | Figure |
|---|---|
| Current share price | c.740p |
| My adjusted earnings per share (FY 2025) | c.40.5p |
| Trailing price-to-earnings ratio (on my adjusted earnings per share) | c.18x |
| Earnings per share growth rate assumption | 8% |
| Short-term value opportunity | −18.5% |
| Dividend yield | c.2.9% |
On balance, I'm using the short-term figure. Even the long-term opportunity of +17.3% over a three-year horizon isn't really enough — there's a lot that has to go right to achieve the revenue doubling, and the margin gap between statutory and adjusted remains wide and is likely to persist with continued mergers and acquisitions.
Risks and What Could Go Wrong
- Mortgage market slowdown: UK Finance forecasts just 3% growth in total mortgage lending in 2026. After a stamp duty-driven first-half surge in 2025, a return to low-growth volumes would directly impact MAB's revenue.
- Interest rate sensitivity: Higher-for-longer mortgage rates suppress housing transactions. If the Bank of England is slower to cut rates than expected, mortgage volumes could remain subdued.
- Adjusted versus statutory profit gap persisting: With ongoing acquisition activity, amortisation of acquired intangible assets will remain a recurring cost. The £14.2 million gap between adjusted and statutory profit before tax is material.
- Gross margin compression: Gross margin fell 190 basis points to 28.8%. If the revenue mix continues to shift towards lower-margin adviser types or product categories, margin pressure could intensify.
- Geopolitical uncertainty: The Iran/Strait of Hormuz crisis has added volatility to mortgage markets. If this escalates, consumer confidence and housing activity could be impacted.
- Valuation premium: The stock trades at approximately 18 times my adjusted earnings per share. For a mortgage broker — even a very good one — this is a premium valuation that leaves little room for disappointment.
What Would Change My Mind
- Share price below 550p: At lower prices, the value opportunity would widen meaningfully, and the dividend yield would become more attractive. This is where the margin of safety would start to appear.
- Bank of England rate cuts accelerating: A faster-than-expected rate cutting cycle would boost housing activity and mortgage volumes, directly benefiting MAB.
- Statutory profit converging with adjusted profit: If the gap narrows — particularly if amortisation charges roll off — the earnings quality would improve significantly.
- Revenue growth sustained above 15%: If the company can maintain double-digit revenue growth through a period of normalised (not stimulus-driven) mortgage volumes, it would support a higher growth rate assumption in my valuation.
- Market share gains in product transfers: The improvement from 2.7% to 3.0% is encouraging. If this continues to expand, it represents a growing, less cyclical revenue stream.
Conclusion — Pass
I still really like Mortgage Advice Bureau as an operation. The business model is sound, the market position is strong, and the long-term growth record is genuinely impressive.
I just think the stock generally tends to be overpriced. At current levels, the margin of safety isn't there.
Value opportunity: −18.5% (short-term basis). Pass.